6 Content Buckets for Product Sellers with Ashley Alderson
Running a product-based biz and feeling stuck on what to post? This episode is your cozy permission slip to simplify, get strategic, and actually have fun with your content again.
Ashley Alderson — founder of The Boutique Hub and retail marketing genius — breaks down her 6 essential content buckets that every physical product seller should be using. Whether you’re selling handmade jewelry on IG or running a full-scale boutique, this convo will help you market like a human (not just a store).
Hit Play Now to Hear:
✸ Why live video works (even if it feels scary and awkward)
✸ The real reason to create a personal brand as a product-based biz
✸ How to sell without sounding salesy — hint: storytelling is everything
✸ The difference between new vs. aged product content (and why it matters)
✸ What “collections” are and how they can make your offers way more relevant
✸ How Target is lowkey winning at emotional marketing (and what we can steal from them)
Connect with Ashley:
Website: https://theboutiquehub.com
Instagram: @theboutiquehub
Ashley’s IG: @ajalderson
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