Crafting Messages with Purpose and Personality with Anita Siek
Feel like your content is blending in lately? You're not alone — and you're not stuck. In this episode, I’m chatting with the amazing Anita Siek of Wordfetti all about crafting brand messages with purpose and personality.
We’re diving into how to make your words work for you (instead of sounding like everyone else), and how to stay human-first — even in the age of AI.
Hit Play Now To Hear:
✸ How Anita transitioned from lawyer to word-obsessed brand messaging queen
✸ Why knowing your audience is the real first step to writing content that connects
✸ What to do when you feel “stuck” or unsure what makes your voice unique
✸ How to use psychology-backed messaging that converts without sounding salesy
✸ A thoughtful convo on AI, content sameness, and showing up as your full human self
Connect with Anita:
→ Follow @anitasiek on Instagram
→ Grab her free 5-day copywriting mini-course: wordfettigroup.com/freebie
→ Learn more at wordfettigroup.com
Connect with Kinsey:
→ Follow @authenticaiforentrepreneurs on Instagram
→ Grab her free ‘Brainstorm with ChatGPT’ Workshop: diywith.ai/brainstorm
→ Learn more at diywith.ai
Subscribe →
Check out these awesome resources 👇
Reels Prompt Playbook (Free!)
Create your next reel in 5 minutes! This free digital download includes 10 AI prompts for reel hooks + captions, plus Canva templates and trending audios.
AI-Powered Reels Club
Get access to our 200+ AI Prompt Library for reels (and Canva Templates!), monthly Content Calendars, and weekly AI prompts + trending audio delivered to your inbox.
Brand Blueprint for ChatGPT
Turn ChatGPT into your digital mini-me. Let’s create your ‘Ultimate AI Training Tool’ that trains your AI assistant to think and sound like your brand - in one click and 10 seconds!