4 Tips for Using ChatGPT in an Authentic Way
AI tools like ChatGPT are a total game-changer for how we create content and connect as entrepreneurs.
But it’s important to use AI tools in a way that amplifies your brand’s personality and expertise, instead of replacing it.
With EVERYONE using AI tools these days, your unique brand and opinions will do the most to help you stand out from the crowd online.
So, the burning question is:
How can you use AI to amplify your brand without losing what makes you uniquely you?
Here's an easy peasy roadmap to make sure your brand's persona and ethos remain strong, clear, and cut through the AI noise.
(even when you’re using AI tools!!)
Psst… Would you rather listen to these tips? Hit play on our podcast episode now! 👇
Remember: AI is a tool.
Think of AI as a collaborator, not a replacement. It's there to enhance your brainstorming sessions, organize your ideas, offer fresh perspectives or new angles, and ultimately, help YOU create your content.
Don’t expect ChatGPT or similar AI tools to do all the work for you.
When you feed it your brand's ethos, values, ideas and writing style, AI tools can generate content that feels more like they came from your brand.
Start every interaction with ChatGPT with a HUMAN-FIRST APPROACH.
Tell it your thoughts, ideas, and opinions - and allow it to riff off you. That’s how you’ll end up with the most strategic, impactful, original, authentic content.
Tips for Keeping Your Brand AI-Authentic
1. Train ChatGPT on Your Brand and Audience
The more you teach ChatGPT about your brand—the tone, the quirks, the ethos—the closer its output will align with your authentic voice. Tell it EVERYTHING it needs to know, or have it analyze your brand’s copy or website to get the most strategic and authentic-feeling responses from the get-go.
→Psst.. Need help training ChatGPT on your brand persona? Check out our mini-course here.
2. Bring Your Own Ideas & Opinions to ChatGPT
Let AI be your brainstorming partner. Use it to generate ideas, headlines, or even draft content, but always add your personal touch. It’s about sparking creativity, not replacing it. Your insights and experiences are what will make the content truly resonate with your audience.
3. Use Your Own Language and Style
Not all AI suggestions will fit your brand's voice or message. It’s okay to be picky. Swap out common ChatGPT words and phrases for the stuff that sounds more human and like you.
→ READ NEXT: How NOT to Sound Like ChatGPT: Common Tropes to Avoid
4. Tell Personal Stories and Anecdotes
Here’s where your humanness truly shines.🙌 AI can’t know your own lived experiences (OR those of your clients). And it can’t replicate the unique stories that define your brand (unless you share your stories with your AI tools).
Weave these narratives into your content to cultivate deeper connection with your audience.
Enroll Today!
On-Demand Mini-Course $97 $37
Ready to get Chat GPT to sound just like you?
This quick and actionable mini-course will walk you through two proven methods for training ChatGPT to think and sound like your brand.
As you using AI tools in your business, remember this: technology is a powerful extension of your creativity, not a replacement. With these tips, you can make sure AI tools like ChatGPT will amplify your brand’s voice, making it more authentic, engaging, and unmistakably yours.
Psst… Want to dive deeper into this topic?!
These tips were actually inspired by Episode 002 of the Authentic AI Podcast!
Add this to your queue for a deeper dive into these tips. It's the perfect companion for your next walk or while whipping up dinner. 👉 Tune in now.
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about the blogger
Hi! I'm Kinsey Soderberg.
enneagram 7 | projector | capricorn (libra rising)
I’m an expert at authentic branding and genuine marketing, self-proclaimed word nerd, and dog mom of 3.
I love helping down-to-earth solopreneurs leverage the power of AI authentically and strategically (without wasting your time or selling your soul 😘)
With my brands Feel Good Social and Authentic AI, we offer customizable templates, actionable courses, live workshops (and more) through the lens of building a business that feels good to you. Let’s connect!